With the idea that sport and exercise can create connections between locations and generations, we founded the virtual Rieck Sports Club for our employees via the Strava 2021 platform as part of the Fit For Future change process. “An uncomplicated and smart solution for us,” explains Susanne Polten, Assistant to the Executive Board. “Everyone can do the sport that suits them and track their results. The community offers exchange, support and motivation – whether analog or digital.” The special highlight: the number of hours of sport is converted into euros and used for a good cause.
The concept is a hit: The number of employees who have registered with our club through the portal has nearly doubled in just one year. Whether it’s biking, jogging, CrossFit, weight training, swimming, or walking—the prospect of achieving your fitness goals while doing good is motivating.
On your own profile, you can display the routes you have tracked, upload pictures, take part in challenges and collect trophies. You can follow other profiles. This all leads to a nice side effect of the sports club: everyone comes into contact with colleagues with whom they otherwise have nothing to do. This strengthens the Rieck team spirit even more.
Sports lessons as a donation
Rieck donates the hours he saves – for example, one annual achievement went to the Henry Maske Foundation’s charity campaign “A place for kids”. In the new round, Rieck has come up with something more personal: All employees were able to name social projects to be considered.
And a few more highlights are planned this year: We will be taking part in several bike tours and various company runs together. This will provide additional motivation – for the team and for the donation fund!
“The Rieck Sports Group is a wonderful and inspiring community, and it’s a joy to be able to do good for others through my athletic activities.”
"My working day is dominated by a lot of desk work, so it's great that I'm not only doing something good for myself with the sports club, but also for our society."
"A walk in the morning is invigorating for the whole day. My favorite thing to do is exercise with my family, which also keeps me fit and agile for my future grandchildren."
"For me, this sports club was and is a great opportunity to do something good alongside my passion for cycling. I'll be back again this season!"